We're building a tool to eliminate manual production coordination. This survey helps us understand how your team works today — and what would make the biggest difference.
15–20 minutes
Fully anonymous
EU agencies & media companies
Screener
About you
Let's start with some context
This helps us route you to the most relevant questions.
What is your role or title?
What type of organisation do you work for?
Which best describes your primary function?
How many employees does your organisation have in total?
How many employees or contractors work specifically across Creative, Production, Media Planning, and Marketing?
Which campaign types does your work primarily involve?
How many EU markets do your ATL campaigns typically cover?
How many EU markets do your Digital Paid campaigns typically cover?
How many campaigns does your team manage per year?
What is your annual creative production budget?
What is the approximate annual media spend you manage or plan?
What is the approximate total media budget for a typical multi-market campaign you manage?
Section 1 of 6 · Current workflow
Section 1
Current workflow
How production is managed today at your organisation.
What tools do you currently use for creative pre-production management? (select all that apply)
Think about the whole pre-production process — how you receive media plans, specifications and briefs, and how production is coordinated.
How is a media plan including technical specifications currently translated into a production brief at your organisation?
How many teams or people are involved in spec reconciliation per campaign?
Think about everyone involved in: collecting technical specifications, organising them per placement, allocating creative and messaging, itemising in a coordination tool, identifying efficiencies, and briefing into creative.
Approximately how many hours does your team spend on manual data / technical specification reconciliation per campaign?
How many brand clients does your team handle production for simultaneously?
What proportion of your production work is managed in-house vs. through external agencies?
What tools do you currently use to translate a media plan into a creative brief? (select all that apply)
Is the process of translating a media plan into a creative brief automated or entirely manual?
How many people are involved in bridging the media plan to the creative brief?
Approximately how many hours per campaign do you spend coordinating between the media plan and creative production?
Section 2 of 6 · Pain quantification
Section 2
Pain quantification
The real cost of today's workflows.
Rate how much of a bottleneck each of the following is in your workflow.
1 = not a bottleneck at all · 10 = major bottleneck
1
2
3
4
5
6
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10
Not a bottleneckMajor bottleneck
How often do spec errors occur per campaign?
What does a spec error typically cost to fix?
What is your current average time from receiving a media plan to having an executable production brief?
How many assets does a typical campaign require across all markets and formats?
What percentage of those assets would you estimate are near-duplicates or redundant variants?
Think about the same creative in almost identical formats — e.g. a 300x250 and a 320x250 banner with the same content.
Does the manual reconciliation burden increase significantly when handling multiple clients simultaneously?
How does production complexity change when campaigns span 10+ markets?
How often does creative production come back with missing or unclear information from your brief?
Has an incomplete or inaccurate brief ever caused a campaign delay or required asset rework?
How many revisions does a media plan typically go through after it has been handed to creative production?
How does coordinating across multiple markets affect your brief and handoff to creative?
Section 3 of 6 · Resource & cost benchmarking
Section 3
Resource & cost benchmarking
Understanding what the current workflow costs your organisation.
What is the approximate hourly rate for people doing production coordination work?
How many FTEs or contractors are involved in production coordination per campaign?
Roughly how much does the management and coordination effort cost per campaign — not including actual creative production?
What does your organisation currently spend annually on production management software?
What does your organisation currently spend annually on media planning software?
Is production coordination cost passed to clients or absorbed internally?
Is there a dedicated production ops budget separate from the creative production budget?
Section 4 of 6 · Tech adoption & team profile
Section 4
Tech adoption & team profile
How your team adopts and works with new tools.
How would you rate your team's comfort with adopting new SaaS tools?
Very lowVery high
Who typically champions the adoption of new production tools in your organisation?
Who has the final say on licensing a new software tool?
How long does it typically take to onboard a new production tool across your team?
Has your team adopted any AI-powered tools in the past 12 months?
What security or compliance requirements apply to new software vendors? (select all that apply)
Do your clients influence which production tools your agency can use?
Section 5 of 6 · Product preference
Section 5
Product preference
Self-serve tool vs. managed service — what works for your team.
If a tool could automate 80% of your production brief creation — by (1) ingesting technical specifications, (2) linking them to a media plan, and (3) clustering variants of creative output — would you prefer to:
What would make self-serve the right choice for you? (select all that apply)
What would make you consider a managed service instead? (select all that apply)
How important is customisation to your specific workflows?
If a managed service cost 30–50% more than a self-serve subscription, would that feel justified?
Which integrations would be non-negotiable for adoption? (select all that apply)
Any other integrations important to you?
Would you want your brand clients to have direct access to the same platform?
Section 6 of 6 · Pricing & willingness to pay
Section 6
Pricing & willingness to pay
Almost done — a few questions on budget and procurement.
If this tool saved your team the hours you described earlier — what annual subscription would feel justified?
What pricing model would you prefer?
Who holds the budget for this type of tool?
How complex is your software procurement process?
Would a 6-month pilot at a reduced rate lower the barrier to adoption?
Would you be open to a multi-client licence covering all your brand accounts?
Does your organisation require a formal RFP or security review before purchasing?
Would you be interested in an Early Adopter Programme — a production specialist optimising your pre-production workflows alongside an AI-powered pre-production tool (in beta testing), for a fixed fee of €2,000 for a 6-month engagement?
Almost done
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Thank you — this is genuinely helpful.
We'll share a summary of findings with everyone who participated. If you left your email, expect a note from Mia within a few weeks.